bachelorThesis
Análisis del comportamiento de compra en el consumidor que adquiere celulares digitales (samsung huawei) en el sector la ecuatoriana, de la ciudad de quito, durante el año 2020.
Fecha
2021-08Autor
Changoluisa Guaray, Lorena Tatiana
Institución
Resumen
The article has the problem of knowing the purchasing behavior of the consumer who acquires
digital cell phones (Samsung and Huawei) in the Ecuadorian Sector of the City of Quito, it is
intended to know the tastes and preferences related to the acquisition and consumption of this type
of technology.
At present, cell phone technology has caused the massive growth of purchases by consumers,
so it is important to know the reasons why people buy digital cell phones, specifically from the
brand (Samsung and Huawei). The need to communicate in different ways, study, work and
interact with family members and acquaintances virtually, since without cell phones it would be
very complicated.
In addition, it should be taken into account that the consumption of smart phones has caused an
increase in the use of the internet, the active cellular factor, along with government measures to
access public areas and the continuous reduction of costs for service providers. mobile, you can
give more and more users access to the service.
It should also be taken into account that the study was done through a screen to which students
have to avail themselves of the new educational modality through virtual classrooms, now they are
a new educational modality in such that educators and students have had to interact , energize and
communicate through a virtual platform.
In recent years, although the school has undergone social changes, it has also undergone closer
changes.