Plan de marketing estratégico para posicionar la marca de la empresa UNIcasa (constructora-inmobilaria), en la ciudad de Guayaquil.

Abstract

This thesis designs a strategic marketing plan to position the company UNICASA SA (Construction -Inmobiliaria ) in the city of Guayaquil, because of its lack of participation in the local market , and the necessity of proper planning and development of strategic marketing which will help to overcome problems that affects the company internally and externally.