masterThesis
Análisis de la percepción del branding político de los candidatos Arauz y Lasso en twitter e instagram, campaña 2021
Fecha
2022Autor
Rivera Bonilla, Lucy Xiomara
Institución
Resumen
This research proposes to sustain how branding applied in cyberpolitics, in terms of effectiveness, does not fully achieve the objectives of acceptance, influence and communicational positioning in a segment of public opinion.