Dirección de marketing
dc.creator | Kotler, Phillip | |
dc.creator | Kevin, Keller | |
dc.date.accessioned | 2020-06-08T23:49:34Z | |
dc.date.accessioned | 2022-10-18T15:53:00Z | |
dc.date.available | 2020-06-08T23:49:34Z | |
dc.date.available | 2022-10-18T15:53:00Z | |
dc.date.created | 2020-06-08T23:49:34Z | |
dc.date.issued | 2012 | |
dc.identifier | Kotker, P. y Keller, K. (2012) Dirección de marketing. México: Pearson | |
dc.identifier | 9786073212458 | |
dc.identifier | http://repositoriobibliotecas.uv.cl//handle/uvscl/1241 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/4448033 | |
dc.language | es | |
dc.publisher | Pearson | |
dc.subject | ESTRATEGIAS DE MARKETING | |
dc.subject | INVESTIGACION DE MERCADO | |
dc.subject | MARCAS | |
dc.subject | MERCADOS | |
dc.subject | PLAN DE MARKETING | |
dc.title | Dirección de marketing | |
dc.type | Libro |