Artículos de revistas
Strategies of german Bundesliga and english premier league clubs for the COVID‑19 crisis: the case of international broadcasting fans
Fecha
2022Registro en:
Review of Managerial Science Early Access Jan 2022
/10.1007/s11846-021-00515-3
Autor
Navarro Picado, José Francisco
Torres Moraga, Eduardo Ignacio
Dos Santos, Manuel Alonso
Mastromartino, Brandon
Zhang, James J.
Institución
Resumen
During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga
League (GBL) and English Premier League (EPL) took two different strategic
approaches to agree with their players on returning to play. To become better
informed and prepared for future crisis management, this study examines consumer
responses to these opposing strategies. We also identify how perceived organizational
legitimacy, trustworthiness, reliance, and justifiability have an impact on
consumer multimedia consumption of the games. A sample of 503 participants
responded to an online questionnaire regarding the contrasting decisions taken by
the GBL and the EPL during the global health crisis. SEM with multi-group analysis
was conducted to test the research hypotheses. When comparing the two selected
sport leagues, the league that reached an agreement with their players experienced
higher levels of perceived legitimacy while needing fewer perceptions of trustworthiness,
reliance, and justifiability to obtain higher multimedia consumption intention
from consumers.