Formación Social y Profesional de Comunicadores: las estrategias en comunicación digital como desafío

Abstract

La comunicación digital es un fenómeno vertiginosamente cambiante de manera tal que modifica las modalidades de producción y circulación y la relación entre medios y audiencias. Día a día varía el paradigma comunicacional. Tal situación involucra aspectos ligados a la práctica profesional del comunicador y, por ende, demanda una constante actualización profesional junto a una reconsideración acerca de su lugar en el mundo en cuanto a saberes, habilidades y valores.<br />Este trabajo selecciona, para su análisis, tres tendencias ?novedosas? o variables emergentes de comunicación digital: storytelling, storify y crowdsourcing. Como dispositivos tecnológicos presentan aspectos interesantes pues, por un lado, reconstruyen estrategias de géneros tradicionales (como la narrativa) y, por otro, abren camino a nuevos usos y enfoques. A través de metodologías convergentes, se pretende registrar, analizar, describir y evaluar la calidad y vigencia de los mencionados dispositivos (dando por sobreentendidas las modalidades digitales básicas de hipertextualidad, interactividad, multimedialidad, personalización y memoria).<br />Este estudio integra un proyecto de investigación subsidiado por la Secretaría de Ciencia y Tecnología de la Universidad Nacional de Córdoba. La investigación -basada en otras precedentes- continúa elaborando bases teóricas y contextuales sobre ciberpublicaciones en general y periodismo digital en particular con el objeto de colaborar con aportes para la Escuela de Ciencias de la Información cuyo plan de estudios carece de disciplinas específicas sobre el tema. 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