Article
Perceived vulnerability in consumer ethnocentrism
Fecha
2017-12-03Registro en:
2164-2559
DOAJ
Autor
Wise, Jorge A.
Institución
Resumen
This research establishes that the consumer’s perceived vulnerability to a threat is a relevant variable
that modifies the preference for domestic origin products. Many times, consumers balance their
personal well-being with their sense of in-group identity, particularly when their preference for
domestic products above foreign ones is expected. This study demonstrates that perceived
vulnerability to a threat such as damaging one’s personal well-being is a relevant factor when
consumers express their preference for domestic products.