Ornamental plants are a highly valued product in many parts of the world, due to their sensorial characteristics, support for biodiversity and occupation of labor. Mexico is one of the important producers in the world, also distinguished by good quality products. The objective of this exploratory study is to present a framework of opportunities to strengthen the commercialization of ornamentals and structure distribution channels according to the needs of the local consumer, in which interviews and documentary research propose different solutions for the association of producers In question, for decision-making and strategy development. The conclusions propose the actions to be undertaken by the floriculture companies studied in order to increase their competitiveness