Tesis
Tons de verde : um estudo sobre as concepções e práticas cotidianas de consumidores verdes em Mato Grosso
Fecha
2019-07-25Registro en:
CURTARELLI, Fernanda Kleber. Tons de verde: um estudo sobre as concepções e práticas cotidianas de consumidores verdes em Mato Grosso. 2019. 101 f. Dissertação (Mestrado em Estudos de Cultura Contemporânea) - Universidade Federal de Mato Grosso, Faculdade de Comunicação e Artes, Cuiabá, 2019.
Autor
Abonizio, Juliana
http://lattes.cnpq.br/9668060044309607
Siqueira, Aline Wendpap Nunes de
992.147.841-91
http://lattes.cnpq.br/0511934507163474
Oliveira, Pedro Pinto de
492.058.037-15
http://lattes.cnpq.br/3658706629046864
164.498.428-81
Moreira, Sueli Aparecida
141.943.398-94
http://lattes.cnpq.br/9469781068838287
Institución
Resumen
Consumption acts as a representation of culture and social structure, defines and diffuses
cultural practices, ways of being and feeling, but for a long time, the study of consumption
and all the process that involves it has been neglected, especially in the social sciences. From
the gathering of three factors: public environmentalism in the 1970s, concern for the
environment by the business sector in the 1980s, and the rise in the 1990s of concern for the
affluent societies' lifestyles and consumption, which could have environmental impacts,
consumption gains space in academic research and also becomes political agenda. With this,
we observe the emergence of types of consumption, such as the so-called green, conscious or
sustainable consumption that brings the question about the individual, corporate and public
responsibility about what is offered, bought, used and discarded. Given this growth and
urgency framework of public discussions and international policies on sustainability and
considering two factors: 1- everyday life as a dimension of reproduction and social
transformation and 2- omnipresence of consumption in everyday life, the aim of this research
is to unravel how it manifests itself the idea of sustainability in everyday life. For this, I
adopted the theoretical-methodological contribution of everyday sociology and conducted 14
semi-structured interviews with consumers in the state of Mato Grosso who call themselves
conscious, green or sustainable, paying attention to their practices, and the meanings
attributed to consumer decisions. and the dilemmas faced that paradoxically encourages
unbridled consumption and disposal and individual responsibility for the collapse of the
environment. The built data help the understanding of a complex society, in which many
divergent values coexist by contributing to reflection on how sustainable consumption
practices unfold, including the notions of conscience and dilemmas in the small decisions of
everyday life.