dc.contributor | Ribeiro, Pedro José Floriano | |
dc.contributor | http://lattes.cnpq.br/6336151484882362 | |
dc.contributor | http://lattes.cnpq.br/0395142824245016 | |
dc.creator | Vizoná, Amanda | |
dc.date.accessioned | 2019-08-20T14:32:50Z | |
dc.date.accessioned | 2022-10-10T21:28:50Z | |
dc.date.available | 2019-08-20T14:32:50Z | |
dc.date.available | 2022-10-10T21:28:50Z | |
dc.date.created | 2019-08-20T14:32:50Z | |
dc.date.issued | 2019-03-26 | |
dc.identifier | VIZONÁ, Amanda. Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo. 2019. Tese (Doutorado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2019. Disponível em: https://repositorio.ufscar.br/handle/ufscar/11750. | |
dc.identifier | https://repositorio.ufscar.br/handle/ufscar/11750 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/4042252 | |
dc.description.abstract | This thesis has been developed based upon the hypothesis that PT and PSDB, the main farsided Brazilian political parties in the last two decades, have made an ideological centripetal
move, approaching political agendas that used to distinguish them. This move explains the
weakening of the party-elector bounding and the end of the political polarization leading, thus,
to the electoral defeat of both sides in 2018. In order to evaluate this hypothesis this article
considers political parties analytical theories and their strategies and ideological preferences:
the Rational Choice theory, which considers political parties as pragmatics vote-seeking
institutions, and the Saliency theory, which considers party documents and official speeches as
ideological propagandas capable to connect and attract supporters. Thus, this present article
intends to evaluate the political party positioning through the cross-analysis of the govern
program and the speech during the electoral televised debates. To do so, the speech sentence
analysis method was used in order to fit such sentences into the categories designed by the
“Manifesto Research on Political Representation” (MARPOR). After measuring the
consentaneity between party documents and the speech during the electoral debates, such as the
parties’ strategies to communicate them to the electors, this article contributes to the campaign
strategy literature and points out that PT and PSDB are very much alike, in despite of what they
allege. | |
dc.language | por | |
dc.publisher | Universidade Federal de São Carlos | |
dc.publisher | UFSCar | |
dc.publisher | Programa de Pós-Graduação em Ciência Política - PPGPol | |
dc.publisher | Câmpus São Carlos | |
dc.rights | Acesso aberto | |
dc.subject | Ideologias partidárias | |
dc.subject | Programas de governo | |
dc.subject | Debates televisivos | |
dc.title | Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo | |
dc.type | Tesis | |