Trabalho de Conclusão de Curso de Especialização
O uso da internet na comunicação institucional
Fecha
2006-12-20Autor
Viana, Cleunice Cardoso Alegre
Institución
Resumen
The present article approaches the use of communicational strategies and their importance as well, in order to maximize interaction between the institution and its publics. The communicational processes supported by digital nets offer the organization a possibility of modernizing its practices through new informational technologies and communication, mainly because of the broadening of possibilities of interaction with different publics available through the internet.