Desenvolvimento de uma ferramenta computacional de otimização do processo de previsão de demanda

Abstract

The micro and small companies do not have, for the most part, management knowledge and as an economic and financial instrument for their competitiveness towards larger companies. Thus, it is necessary that micro and small enterprises, continuously developed its management. There are no features as planned, two pillars can be highlighted that help without a business life cycle: an expectation of customers and a forecast of demand. These pillars are duly monitored. The monitoring takes place through specific tools, in order to guarantee its best. Thus, the present study aims to transform a computational measure aimed at an optimization of the demand forecasting process. The tool was developed, through programming without Microsoft Excel Software, using the perceptions of the clients before an answering service, obtained through the application of questionnaires. In addition, for its development, the knowledge of the managers on the subjects: computerization and demand forecasting techniques are taken into account. As results obtained by computational tool developed, it was obtained a greater satisfaction and security of the collected data of the company, as well as articles published in periodicals.