Trabalho de Conclusão de Curso de Graduação
Análise de cenários de modelo de franquia de pequeno porte
Fecha
2018Autor
Souza, Laura Cioccari de
Institución
Resumen
The new entrepreneur inexperience may be a risk factor when inserts itself in the market.
That risk could be minimized when joining a franchise that already is organized and
consolidated in the mart. The objective of this study is, by building a strategic planning and
making a scenario’s analysis, propose a franchising model to a small business from the retail
sector. The methodology used is a descriptive exploratory research of applied nature and mixed
approach. To acomplish that objective, a SWOT matrix were used and economic viability
methods, like internal rate of return (IRR) and payback to evaluate the current scenario where
the enterprise is insert and its variations. The results and conclusion were discussed and
compared with each other, using a comparative board. The data presents two of three scenarios
as attractive to the future investor.