Trabalho de Conclusão de Curso de Graduação
Comunicação e universidade: estudo do projeto UniArtes como estratégia da Universidade Franciscana
Fecha
2018-12-04Registro en:
STEFANELLO, A. C. C. Comunicação e universidades: Estudo do projeto UniArtes como estratégia da universidade franciscana. 2018. 54 p. Trabalho de Conclusão de Curso (Graduação em Relações Públicas)-Universidade Federal de Santa Maria, Santa Maria, RS, 2018.
Autor
Stefanello, Ana Carolina Ceretta
Institución
Resumen
This work has the theme of organizational communication in universities in relation to their image and social reputation. For this, the UniArtes project of the Franciscan University of Santa Maria - RS is analyzed as a communication strategy, in order to verify how the event contributes to the relationship of the institution with its internal and external publics. To reach these objectives, this research has as methodological techniques bibliography research, application of questionnaires and participant observation through the accomplishment of interviews and acting in the being of communication in the UFN.