O discurso ambiental como "Marketing Verde": um passeio pelo o que é lido e visto nas mídias

Abstract

It is known that one of the papeis of the media is to be used to sell products or the image of a company, of this form, after some occurred factors, mainly, in the decade of the 70 in relations quarrels on the environment. From the decade of 80, the companies had started to use the medias to propagate a new way of if vender its products through an ambient speech; thus she appeared what the market flame of Ambient Marketing. The proposal of this work consists of carrying through a reflection on the use of the ambient speech used by the great companies, whose main objective is to vender its products even so considers and or carries through a work of ambient matrix, in the preservation direction that legitimizes its pretense intentions. This work was carried through from the analysis and interpretation of texts and not governmental images of propagandas of great companies and organizations; propagated in national magazines and catalogues of products and medias audio-appearance.