Trabalho de Conclusão de Curso de Graduação
Estratégias da inovação e o tripé da sustentabilidade: estudo de caso no setor industrial
Fecha
2019Autor
Steffenello, Ricardo Cancian
Institución
Resumen
Innovation strategies are strongly related to sustainable competitive advantages, in which
they present challenges for companies, governments and society, both in understanding their
theoretical concepts and in transforming their assumptions into operational practices. Given
this, the project aims to analyze how innovation strategies influence the sustainability tripod
in the value creation process. This research was characterized as a case study, being
exploratory and descriptive, with combined approach, using the Analytic Hierarchy Process
and Fuzzy - AHP methods. Thus, based on the theoretical framework, we sought to analyze
the relationship between innovation strategies and the tripod of sustainability at the Nova
Palma Mixed Agricultural Cooperative. As a result, sustainable process innovation was the
criterion that stood out with 63.70%, along with environmental and economic alternatives.
Thus, investing in these areas contributes to the value creation process for the studied
company.