Trabalho de Conclusão de Curso de Graduação
A comunicação interna como ferramenta do endomarketing: uma análise na empresa Grupo Vila Velha
Fecha
2019-07-03Autor
Silva, Valessa Lemos da
Institución
Resumen
The present study has as general objective to analyze the internal communication in the company Vila Velha Group as an essential tool in an endomarketing process. It is the analysis of a thematic by means of a descriptive case study, with a predominantly quantitative approach. The study population consisted of 14 researchers. The research data were obtained through a structured questionnaire with closed, open and multiple-choice questions, free non-participant observation and analysis of the organization's documents. For the analysis of the primary data, simple statistical analysis was used, and the secondary data were analyzed through documentary analysis. The research showed that most employees prefer the oral form to receive information and they would like their opinions and suggestions to be more heard and implemented. Because of this, they suggest including the suggestion box, individual conversations, and feedbacks within the company. It is emphasized that the communication channel preferred by employees is the meetings.