Protagonismo feminino: um estudo sobre a representação feminina em A Branca de Neve e A Princesa e o Sapo nas animações da Disney

Abstract

The Walt Disney Company is in the mass media sector, after all, most of its products correspond to audiovisual productions. In this perspective, the present monograph aims to analyze the female figure in the representation of Disney’s female protagonists. Thus, two animations "Snow White and the Seven Dwarfs" (1937) and "The Princess and the Frog" (2009), which exemplify the female behavioral reflexes according to their respective release years, were analyzed. In this perspective, some concepts of the Public Relations area applied to the context of Disney as an organization in front of its public were reviewed. After all, the transformations in the female protagonism of Disney, demonstrate the changes that the company accomplished in some of animations with the arrival of the younger generations who question gender roles. Finally, after this trajectory of analysis it was concluded that the protagonists Snow White and Tiana represent notoriously the transformations that Disney had to do for its new audiences being children and adults.