Ferramenta à apresentação publicitária

Abstract

To assist students and professionals in the creation of advertising presentation as narrative, this work brings an accumulation and intertwining of popular methodologies and theories, to propose another method of thinking and making the creation of advertising presentations. The contents used in the proposal of this work are market analysis about the current moment of Advertising and the demands of current and future students/professionals, creation and writing techniques, basic theories of semiotics, popular methodologies for narrative creation and the technique in script formatting. In short, the Ferramenta à Apresentação Publictáriais is a box of tools, ie content that can serve this very important practice of Advertising.