masterThesis
O planejamento turístico e o comércio ambulante : uma análise à luz da teoria das representações sociais
Fecha
2012-04-26Registro en:
COSTA, Sinthya Pinheiro. O planejamento turístico e o comércio ambulante : uma análise à luz da teoria das representações sociais. 2012. 162 f. Dissertação (Mestrado em Turismo e Desenvolvimento Regional e Gestão em Turismo) - Universidade Federal do Rio Grande do Norte, Natal, 2012.
Autor
Costa, Sinthya Pinheiro
Resumen
The Social Representation Theory provides subsidies to scientifically analyze what is
called common sense, suggesting that thought be given credibility to the individual,
from the assignment of logic to it. The Representations allow us to interpret,
understand, explain and thus classify information, events and people. In this sense,
this study aimed to analyze how social representations of the actors of the intinerant
traders who operate in Ponta Negra/RN can be used as an element for tourism
planning. To achieve the desired goals, we conducted a qualitative study, from a
descriptive study, using methods of data collection the research literature, the
technique of free association of words and the questionnaire, applied with 90
intinerant traders who work in Ponta Negra/RN beach. As tools of data analysis were
used to analyze literature, and software EVOC and SPHINX. This research has
revealed the predominance of people in itinerant male, between 18 and 28 years,
with incomplete primary education, no contributors of Previdência Social and working
seven days a week. The core elements of representations brings that explain that
their knowledge is guided by collectively shared knowledge in the culture of tourism,
which is seen as something that brings economics benefits (money) to the society,
from the travel and entertainment. The plan represents the forward thinking, based
on development plans that seek improvements and organization. The structure and
operation of tourism planning in Natal/RN, there were no representation of intinerant
traders. It is concluded that understanding the needs of itinerant traders provides
grants to developing strategies for the development of tourism. This is achieved from
its inclusion in tourism planning, since it enables tourism managers to understand
how they are capturing, interpreting and acting on their next reality, since these
representations are fundamental in forming opinions and the establishment of
individual attitudes and collective. Thus, it is an important theory to be used to
subsidize social research with individuals living reality and local needs, but which is
the margin of decision-making processes of economic in the Brazil