A nova comida de rua sob a ótica da economia criativa: uma análise dos food trucks na cidade de Natal/RN

Abstract

The Creative Economy (CE) is a conceptual model that provides new arrangements for the creation, production, distribution and consumption of goods and services. In the Creative Industries, products and services are essentially based on intangible resources, which are their distinguishing element, for generating monetary and symbolic value, something that can also be observed in the Gastronomy sector. Therefore, the CE represents a rupture with traditional economic paradigms, giving greater emphasis to intellectual capital and intangible resources to the detriment of financial capital. It is from this perspective that this research work carries out a deep analysis of the economic cycle of the food trucks in Natal \ RN from the sociocultural perspective of the CE. It has been applied a qualitative approach, with the support of several research techniques, to make an approximation of the concept of CE, its characteristics, its principles and what was conventionally known as food trucks in Brazil, an activity that helped to redefine the concepts of Street Food in major Brazilian cities such as Natal \ RN. Furthermore, it has been investigated their narrative, strategies of action and embodied practices. Were also analysed the contents of the speeches from the social, economic and cultural point of view sustained by the members of this sector. At the end of the trajectory of this research, it was possible to draw up an extensive list of representative elements of the CE: Combination and management of intangible assets for the generation of goods and services, innovation in products and processes, market access. It was also observed that in this sector, a number of key issues for the CE are gathered, such as socioeconomic insertion, qualification opportunities, identification of local potentialities, the strategic role of small entrepreneurs in the economy, intersectoriality and connection with other economic activities, the influence of the political-institutional environment on the development of the creative industries.