Inovação radical: o panorama das startups brasileiras, uma análise através da modelagem de equações estruturais

Abstract

The world’s economy uses its economic and innovative potential to create and maintain competitive advantage against global competitors. Startups appear as companies with high capacity of innovations generation and high adaptability, shaping according to the needs and requirements of the market.Market orientation and organizational learning, characterized by market information and open-mindedness, respectively, are the forerunners of radical innovation. Given this scenario, the purpose of this research is to validate a structural model that demonstrates the interrelationship between the key factors of Market Information, Open mindedness and Radical Innovation in Brazilian startups. Regarding the methodological aspects, this research is characterized as quantitative, with formalized objective, interrogation method and scope of statistical study. The data collection was national (Brazil), was performed through an electronic questionnaire (research) applied in startups registered in the database of the Brazilian Association of Startups - ABStartups. The analysis of the data was performed through the use of Structural Equations Modeling, because this method is suitable for the global analysis of a model. As results after the adjustment of the model, the values of kurtosis, asymmetry, AVE, Cronbach's Alpha, composite reliability, cross loads, Fornell and Larcker criteria, VIF, crossvalidated redundancy and cross-validated communality, Pearson coefficient (R²) and the p value had acceptable values in the analysis through the software SmartPLS®, thus the hypotheses H1, H2 and H3 were accepted.