Avaliação da hospitalidade virtual em destinos turísticos: uma proposta instrumental aplicada em Natal - RN

Abstract

The present paper has as its main goal the creation of an instrument (HP25) that allows the valuation of virtual hospitality in tourist destinations and to apply it in the city of Natal-RN. In order to achieve this, Information and Interactivity valuation categories were created. As objects of the analysis, were used: Online portals and social networks linked to the destination. The methodology used was a qualitative case study. In general, the results obtained by applying the HP 25 through online portals and social networks indicate that the level of Virtual Hospitality in Natal-RN is still far from ideal. Throughout the application of the research, it was found that there are several problems with the portals in both categories, however, with more intensity in the category related to interactivity.