doctoralThesis
Gestão da cadeia de suprimento e vantagem competitiva: uma análise em setores industriais a partir da visão relacional
Fecha
2010-12-02Registro en:
VIANA, Fernando Luiz Emerenciano. Gestão da cadeia de suprimento e vantagem competitiva:
uma análise em setores industriais a partir da visão relacional. 2010. 440 f. Tese (Doutorado em Políticas e Gestão Públicas; Gestão Organizacional) - Universidade Federal do Rio Grande do Norte, Natal, 2010.
Autor
Viana, Fernando Luiz Emerenciano
Resumen
This work has as its main purpose to investigate the contribution of supply chain
management in order to obtain competitive advantage by companies from the textile
industry and from Ceará footwear industry, focusing its analysis mainly in the interorganizational
relations (dyadic). For this, the theoretical referential contemplates
different explanatory streams of the competitive advantage, detaching the relational
perception of the resources theory, as well as, the main presuppositions of the supply
chain management which culminates with the development of an analysis sample
that runs the empirical study; the one which considers an expanded purpose of the
supply chain which includes the government and the abetment institutions as
institutional environment representatives. Besides supply chain management
consideration as a competitive advantage source, the work also tried to identify other
possible competitive advantage sources for the companies of the investigated
sectors. It represents a study of multiple interpretive cases, having four cases as a
total; meaning two cases in each one of the sectors, which used as a primary data
collecting instrument a semi-structured interview schedule. Different methods were
used for the data analysis, the content analysis and the constant comparison
methods, the analytical procedure originated from the grounded theory research
strategy, which were applied the Atlas/ti software recourse. Considering the
theoretical referential and the used analysis sample, four basic categories of the work
were defined, including its respective proprieties and dimensions: (1) characteristics
concerning to the relationship with the supplier; (2) the company relations with the
government; (3) the company relations with the abetment institutions and; (4)
obtaining sources of competitive advantage. In general, the applied research in the
footwear sector revealed that in the relationships of the researched companies
related to its suppliers, there is a predominance of the partnership system and the
main presuppositions of the supply chain management are applied which contributes
for the acquisition of the relational competitive advantage; while in the textile sector,
only some of these presuppositions are applied, with little contribution for the
relational competitive advantage. The main resource which was accessed by the
companies in both sectors through its relationships with the government and the
abetment institutions are the tax incentives which, for the footwear companies,
contribute for the acquisition of the temporary competitive advantage in relation to the
contestants who do not own productive installations in the Northeast region, it also
conducts to a competitive parity situation in relation to the contestants who own
productive installations in the Northeast region and to the external market
contestants; while for the companies of the textile sector, the tax incentives run the
companies to a competitive parity situation in relation to its contestants. Furthermore,
the investigated companies from the two sectors possess acquisition sources of the
competitive advantage which collimate with different explanatory streams (industrial
analysis, resources theory, Austrian school and the dynamic capabilities theory),
although there is a predominance of the product innovation as a competitive
advantage source in both sectors, due to the bond of these with the fashion
tendencies