article
La Responsabilidad Social Empresarial en la Conducta de Colaboradores de la Red Supermercados Minorista en Lauro de Freitas – Bahia – Brasil
Fecha
2013Registro en:
1988-7116
10.3232/GCG.2013.V7.N1.06
Autor
Macêdo, Lismara Ribeiro
Barreto, Maribel
Queiroz, Jamerson Viegas
Queiroz, Fernanda Cristina Barbosa Pereira
Hékis, Hélio Roberto
Resumen
The article aims to analyze how policies on Corporate Social Responsibility (CSR) influence the personal and professional behavior of employees of the supermarket retail network of the city of Lauro de Freitas, Bahia - Brazil. The research has an exploratory nature, due to the emerging number of publications about Corporate Social Responsibility for retail supermarkets