dc.contributor | Ramos, Rubens Eugênio Barreto | |
dc.contributor | | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/5165887325498375 | |
dc.contributor | Marques Júnior, Sérgio | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/3095760811566254 | |
dc.contributor | Araújo, Renato Samuel Barbosa de | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/8844681795357306 | |
dc.creator | Almeida, Samary Carvalho de | |
dc.date.accessioned | 2008-09-30 | |
dc.date.accessioned | 2014-12-17T14:52:37Z | |
dc.date.accessioned | 2022-10-06T13:34:08Z | |
dc.date.available | 2008-09-30 | |
dc.date.available | 2014-12-17T14:52:37Z | |
dc.date.available | 2022-10-06T13:34:08Z | |
dc.date.created | 2008-09-30 | |
dc.date.created | 2014-12-17T14:52:37Z | |
dc.date.issued | 2007-12-31 | |
dc.identifier | ALMEIDA, Samary Carvalho de. Analysis of returns to scale and market size on sales team performance applying data envelopment analysis - DEA: a study on a telecom firm in Brazil. 2007. 84 f. Dissertação (Mestrado em Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações) - Universidade Federal do Rio Grande do Norte, Natal, 2007. | |
dc.identifier | https://repositorio.ufrn.br/jspui/handle/123456789/14882 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3970513 | |
dc.description.abstract | This Master s Thesis proposes the application of Data Envelopment Analysis DEA to evaluate the performance of sales teams, based on a study of their coverage areas. Data was collected from the company contracted to distribute the products in the state of Ceará. Analyses of thirteen sales coverage areas were performed considering first the output-oriented constant return to scale method (CCR-O), then this method with assurance region (AR-O-C) and finally the method of variable returns to scale with assurance region (AR-O-V). The method used in the first approach is shown to be inappropriate for this study, since it inconveniently generates zero-valued weights, allowing that an area under evaluation obtain the maximal score by not producing. Using weight restrictions, through the assurance region methods AR-O-C and AR-O-V, decreasing returns to scale are identified, meaning that the improvement in performance is not proportional to the size of the areas being analyzed. Observing data generated by the analysis, a study is carried out, aiming to design improvement goals for the inefficient areas. Complementing this study, GDP data for each area was compared with scores obtained using AR-O-V analysis. The results presented in this
work show that DEA is a useful methodology for assessing sales team performance and that it may contribute to improvements on the quality of the management process. | |
dc.publisher | Universidade Federal do Rio Grande do Norte | |
dc.publisher | BR | |
dc.publisher | UFRN | |
dc.publisher | Programa de Pós-Graduação em Engenharia de Produção | |
dc.publisher | Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações | |
dc.rights | Acesso Aberto | |
dc.subject | Serviços de telecomunicações | |
dc.subject | Avaliação de vendas | |
dc.subject | Fronteira de Eficiência | |
dc.subject | Análise de Envoltória de Dados | |
dc.subject | Telecommunication services | |
dc.subject | Sales assessment | |
dc.subject | Production frontier | |
dc.subject | Data Envelopment Analysis | |
dc.title | Análise de retorno de escala e tamanho do mercado no desempenho de equipes de vendas aplicando análise de envoltória de dados DEA: um estudo em empresa de Telecomunicações no Brasil | |
dc.type | masterThesis | |