bachelorThesis
Comunicação integrada de marketing para microempreendedores individuais
Fecha
2021-04-23Registro en:
SILVA, Rosangela Moura da. Comunicação integrada de marketing para microempreendedores individuais. 2021. 37f. Monografia (Graduação em Administração) - Departamento de Ciências Administrativas, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2021.
Autor
Silva, Rosangela Moura da
Resumen
This research has the objective of showing the importance of an efficient communication for the Individual Micro Entrepreneurs and the benefits that this can generate for the organization. The objective of the work was to elaborate which Integrated Marketing Communication channels are most suitable for Individual Micro Entrepreneurs. The work is divided into two parts, the first deals with the theoretical foundation of Integrated Marketing Communication (CIM), while the second part, was the realization of an exploratory research and the proposal of CIM tools to be used. During the research it was found the importance that the communication elements can bring to the strategic management of an organization, if applied correctly and in line with the market and with the reality of each business. an organization, if communicated correctly and in line with the market.