Marketing Digital na perspectiva dos professores do centro avançado de ensino-CAdE

Abstract

The purpose of this study was analyze the opinion of the teachers of the school CAdE on the digital marketing strategies implemented by the agency BEEPUSH. With the advent of technology and accelerated use of social networks, companies use digital marketing as a means to optimize business in the digital environment. To enable the adoption of digital marketing strategies, companies seek an advertising agency to apply online strategies assertively. The data of this research were collected through the application of structured questionnaires with closed and open questions, being a descriptive exploratory research. For tabulation and data processing, Excel version 2013, IBM SPSS Statistics version 20 and software version 3.3.3 were used. Based on the results found, it was concluded that the teachers of the school CAdE evaluated in a positive way the digital strategies implemented by the BEEPUSH agency.