masterThesis
A comunicação institucional na Universidade Federal do Rio Grande do Norte: uma proposta de integração
Fecha
2015-05-28Registro en:
LIMA, Érica Conceição Silva. A comunicação institucional na Universidade Federal do Rio Grande do Norte: uma proposta de integração. 2015. 90f. Dissertação (Mestrado Profissional em Gestão de Processos Institucionais) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2015.
Autor
Lima, Érica Conceição Silva
Resumen
This study aims to understand how has occurred Institutional Communications
in the Universidade Federal do Rio Grande do Norte. This is an event study in
an exploratory feature way, involving bibliographical research, and survey
information from the study subjects. The research instrument, semi-structured
interview itinerary was used, and the data collected in the field research were
processed, and coded to perform a comparative thematic analysis. Managers
were heard from the Escola Agricola de Jundiaí, Faculdade de Cadencies do
Trairi, Centro de Ensino Superior do Seridó (CERES) in Currais Novos and
from the CERES in Caicó and radio and TV medium professionals in the cities
of Santa Cruz, Currals Novos and Caicó. In the Campus Central of the UFRN
were interviewed managers and professionals of the Superintendence of
Communication, and a survey of the press office. To improve the
comprehension of the communication within organizations, we search
theoretical support in studies of Torquato who presents the communication as a
way of social integration, John Curvello understands Organizational
Communication as a complex context, Oliveira, introduces the perspective of
Organizational Communication as a field of study of interfaces in many areas of
knowledge. Duarte and Chaparro discuss the relationship between Business
Journalism, Public Relations and Press Office. The set of information provided
in this paper presents a diagnosis of how has been the Institutional
Communications in the UFRN. And as prognosis, we present the proposal for a
Communication Plan focusing mainly on the implementation of a Institutional
Communications Integrated Network. We bear the absence of an institutional
communication plan the University and the consequent lack of integration in
mind, despite there is no effective action to integrate the various UFRN campi.
This Plan was developed after analysis of all information collected and analyzed
during the research.