bachelorThesis
Uso de Dashboards de performance para tomada de decisão estratégica: uma aplicação em uma organização do Ramo Ótico
Fecha
2019-06-26Registro en:
PACHECO, Pedro Henrique Maciel Targino. Uso de Dashboards de performance para tomada de decisão estratégica: uma aplicação em uma organização do Ramo Ótico. 2019. 102f. Monografia (Graduação em Administração) – Departamento de Ciências Administrativas, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2019.
Autor
Pacheco, Pedro Henrique Maciel Targino
Resumen
Data-driven decision making is a common challenge nowadays for all organizations, and the set of activities that produce the way information is treated, used, and analyzed can yield key competitive advantages for business success. The purpose of this research is to implement a solution to make efficient use of data to make decisions in an optical firm as a organizational unit, in this case a Performance Dashboard. Through an initial diagnosis for the proposition of an artifact that delimited what would be the key indicators used, followed by the elaboration and implementation of a tool that solves a problem relevant to the organizational unit, the impact that this tool of Business Intelligence can be measured in the business environment. As inspiration for the elaboration of the research, the methodology was the Design Science Research, which has a greater approximation of the society with the university. It has as main guideline the elaboration of an artifact that contributes to scientific knowledge while solving a relevant problem of society, which in the case of this present study is an organizational unit. As a result, a diagnosis was made in the organization chosen as object of study, which had as an exit the strategy used in the dashboard. The development and implementation of the dashboard brought a more data driven decision-making culture that began tracking key indicators of the organization in a single digital screen.