masterThesis
Analise SWOT do gerenciamento de resíduos do coco verde em duas agroindústrias do estado do Rio Grande do Norte
Fecha
2011-03-28Registro en:
ARAUJO, Anna Cristina de. Swot analysis of waste management of green coconut
agro in two of the state of Rio Grande do Norte. 2011. 99 f. Dissertação (Mestrado em Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações) - Universidade Federal do Rio Grande do Norte, Natal, 2011.
Autor
Araujo, Anna Cristina de
Resumen
In the current conjuncture, the environmental factor has been changing the position of companies
that are practicing or minimally adopting environmental management. Such tool has been used by
companies to face the problems caused by solid waste, in particular green coconut waste, which is
constantly among the material discarded by society (companies/ consumer). It is a typical tropical
fruit whose fresh water is very benefic for human health, and its popularization has caused a
progressive increase of its consumption. Following this stream of thought, this present work came up
with an analysis of strengths, weaknesses, threats, and opportunities SWOT analysis on green
coconut solid waste management at two agribusiness companies in the state of Rio Grande do Norte
(RN), Brazil, aiming to know the challenges and the potentials of this kind of waste. According to the
approach of the problem, this work fits a descriptive, exploratory, and qualitative research. The data
collection was obtained by a questionnaire and a structured interview, in order to evaluate the
strategic posture of agribusiness companies through SWOT analysis, which is an English acronym
for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis is an effective tool to
analyze the internal and external environment of an organization. This tool contributes to locate the
company at the environment in question and when well applied it enables the detection of mistakes,
the strengthening of correct procedures, the avoidance of threats, and the bet on opportunities. The
studied agribusiness industries have very similar profiles, such as a long business life span, and a
strategy that extends the useful life of the fruit, by using its waste for the manufacturing of new
subproducts. In both, the daily quantity of waste resulted of this process reaches approximately 20
thousand units of the fruit in high season, being necessary a focus directed at use and/or treatment
of these waste. Further to SWOT analysis, it was ascertained that the agribusiness company A
works through a defensive marketing strategy and acts vulnerably, in other words, unable of acting
before this market segment, for it has decided to stop using the waste due to a lack of equipment
and technology. On the other hand, the agribusiness company B has incorporated an offensive
marketing strategy because even not possessing equipments, technology, and appropriated internal
installations, it still insists on use and benefits of green coconut waste in its agribusiness. Thus, it is
considered that the potential of green coconut waste management for the production of several
subproducts reduces the impacts produced by inappropriate placement and generates profits in a
short, medium and long term. Such profits being tangible and intangible, as the interest for
sustainability actions is not only a matter of obtaining return on capital, but it is an important question
in order to move on into business, since it is not enough to have quality on products and process
nowadays. It is necessary to establish socio-environmental practices aiming the image of the
company as the prevailing role on consumers buying decision