masterThesis
O uso de conteúdos transmídia na TV: uma análise de telejornais da Globo e da Inter TV Gabugi nas redes sociais digitais
Fecha
2018-06-15Registro en:
GOMES, Taianne de Lima. O uso de conteúdos transmídia na TV: uma análise de telejornais da Globo e da Inter TV Gabugi nas redes sociais digitais. 2018. 175f. Dissertação (Mestrado em Estudos da Mídia) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2018.
Autor
Gomes, Taianne de Lima
Resumen
This research aims to analyze how TV News broadcasts, with the highest audience, that belong
to TV Globo, pointed out as the third worldwide biggest broadcasting station and the first within
Latin America, and TV Cabugi, the most watched broadcasting station from Rio Grande do
Norte, borrow transmedia narrative to increase their information content from the TV screen to
social media, specifically, Facebook and Instagram. It is considered that television and internet
are the most used communication forms by Brazilian population. In this sense, this research
makes its case as the actual convergence mediatic scenario sets several challenges for the socalled
traditional media. One of those challenges is to find out how to coexist and compete with
digital social media. This study analyzed the editions and posts made by the Jornal Nacional,
Jornal Hoje, Bom Dia RN e RNTV 2nd edition, from February 26 to March 03, 2018. The
theoretical foundation of this research is based on authors such as Bourdieu (1997), who 20
years ago, denominated as omnibus to the TV news broadcasts content that calls everybody´s
attention without showing important issues; Jenkins (2003; 2009), who is the first author that
listed the fundamental principles referring to transmedia narrative; Fechine (2013), who
characterized the strategies and the types of transmedia contents within brazilian
teledramaturgy; Moloney (2011; 2015), the one author that presents transmedia among the
journalism field; and Gambarato (2013), who proposes the analytical model of the transmedia
Project. The methodology of this research, is the analysis of content, and its procedure method
relies on transmedia narrative, listed by Gambarato (2013, 2016), related to the editions and
posts made by the aforementioned TV News broadcasts. In general, the TV News broadcasts
analyzed in this paper neither use social media to inveigle the public nor use the transmedia
strategy, they use instead, social media like and space to reproduce the content already
published on TV, which configures the cross-media strategy.