The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise

Artículos de revistas

Fecha

2017-07

Registro en:

PORTO, Rafael Barreiros; COSTA, Rafaela da Rocha; WATANABE, Eluiza Alberto de Morais. The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise. Revista Brasileira de Gestão de Negócios, São Paulo, v. 19, n. 65, p. 432-452, jul./set. 2017. Disponível em: <https://rbgn.fecap.br/RBGN/article/view/2911/pdf>. Acesso em: 14 ago. 2017. doi: https://rbgn.fecap.br/RBGN/article/view/2911/pdf.

http://repositorio.unb.br/handle/10482/24116

https://dx.doi.org/10.7819/rbgn.v19i65.2911

http://repositorioslatinoamericanos.uchile.cl/handle/2250/3853967

Autor

Porto, Rafael Barreiros

Costa, Rafaela da Rocha

Watanabe, Eluiza Alberto de Morais

Institución

Universidade de Brasília (Brasil)

Materias

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