Monografia (especialização)
Planejamento estratégico de marketing: o caso da empresa Pet Shop Woof
Fecha
2021-06-24Autor
Lucas Henrique de Almeida
Institución
Resumen
The present case study aims at elaborating a complete marketing plan for Woof Pet Shop. This enterprise, located at 400 Major Lopes Street, São Pedro in Belo Horizonte, has as its main activity offering products and services for dogs and cats. To carry out this work we used as a base the business plan developed for Woof Pet Shop and a qualitative research in secondary sources of the variables necessary for the elaboration of a marketing plan for services.The marketing plan was successfully completed, with all the items of the chosen marketing plan script, surveyed and analyzed, having the development of the financial projections, especially the medium and long term ones. We conclude that the service marketing plan developed for the enterprise is feasible and executable.