Artigo de Periódico
Expectativas e frustrações com a oferta de cursos de pós-graduação lato sensu
Fecha
2017Registro en:
10.5007/1983-4535.2017v10n2p71
1983-4535
Autor
Fábio Roberto Ferreira Borges
Ricardo Viana Carvalho de Paiva
Danilo de Melo Costa
Marcus Vinicius de Paula Freitas
Institución
Resumen
Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professional update and preparation for not only react, but also trans form from new scenarios. This paper presents, first, a benchmarking that explores new educational trends that are transforming the way people learn, in examples such as the Massive Online Courses and Cloud School. Then, this paper investigates the main expectations and frustrations of professionals who seek in the offer of postgraduate courses a service able to meet their demands, employing generative sessions, from the design thinking, as a qualitative data collection and projective techniques. The findings shows, from a marketing perspective, a significant gap between the delivery of the service and the service expected in post-graduation courses, in aspects such as frustration with the methodologies adopted, inadequate incorporation of technologies and a distance between the market practice and the preparation performed in the classroom