Artículo de revista
Comunicación e instrumentalización: consideraciones y aportes a la comunicación y relaciones corporativas-Reflexión
Fecha
2014-05-14Registro en:
ISSN 28113854
Autor
Calle-Arango, C. (Catalina)
Institución
Resumen
Articulate speech is the result of human interaction, expressed as an exchange. In that sense the
economy itself becomes a coded language. Also, the symbolic exchange is subjective (part of the
need) and substance of articulate speech which, in turn, supports science in relation to the theory
and outreach, removes objectivity of science. In that sense, language emerges from the need to
maintain, nurturing other aspects of trade and business. Its power lies in fostering relationships,
making communication an effective tool for business, and can get to ignore the individual in the
commercial gear.