The effect of sales promotions on brand image in personal care products in Colombia

Cuervo-Hurtado, L. I. (Laura Isabel)

Trabajo de grado - Maestría

Fecha

2014-05-15

Registro en:

https://repository.eia.edu.co/handle/11190/719

Cuervo-Hurtado, L. I. (2013) The effect of sales promotions on brand image in personal care products in Colombia. (Trabajo de grado). Recuperado de: http://hdl.handle.net/11190/719

http://repositorioslatinoamericanos.uchile.cl/handle/2250/3777013

Autor

Cuervo-Hurtado, L. I. (Laura Isabel)

Institución

Escuela de Ingeniería de Antioquia (Colombia)

Resumen

The objective of the dissertation is the identification of the effect of sales promotions on brand image in personal care products in Colombia. The research was developed in order to provide insights into the marketing departments of Colombian companies regarding their sales promotion strategies.

Materias

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