| dc.contributor | Koetz, Clara | |
| dc.creator | Monsalve Gómez, Sofia | |
| dc.date.accessioned | 2021-03-25T17:18:34Z | |
| dc.date.accessioned | 2022-09-29T14:47:55Z | |
| dc.date.available | 2021-03-25T17:18:34Z | |
| dc.date.available | 2022-09-29T14:47:55Z | |
| dc.date.created | 2021-03-25T17:18:34Z | |
| dc.date.issued | 2020 | |
| dc.identifier | https://repository.eia.edu.co/handle/11190/2732 | |
| dc.identifier | Monsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA].
Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/2732 | |
| dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3776285 | |
| dc.description.abstract | ABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase
intention regarding glamping services in Colombia. This study was conducted using
information available on TripAdvisor about BubbleSky glamping. A survey was
launched to collect data about the use of online travel communities by glamping
visitors in Colombia. The findings show that the use of TripAdvisor for information
search in travel planning tends to positively influence customer’s customers attitudes
and purchase intentions towards glamping services. This paper confirms the
importance of e-WOM regarding glamping services in Colombia and contributes to
a major understanding in terms of the influence of e-WOM on reservation making
process. | |
| dc.language | eng | |
| dc.publisher | Universidad EIA | |
| dc.publisher | Ingeniería Administrativa | |
| dc.publisher | Escuela de Ciencias Económicas y Administrativas | |
| dc.publisher | Envigado (Antioquia, Colombia) | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | |
| dc.rights | Derechos Reservados - Universidad EIA, 2020 | |
| dc.title | What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? | |
| dc.type | Trabajo de grado - Pregrado | |
