dc.contributorKoetz, Clara
dc.creatorMonsalve Gómez, Sofia
dc.date.accessioned2021-03-25T17:18:34Z
dc.date.accessioned2022-09-29T14:47:55Z
dc.date.available2021-03-25T17:18:34Z
dc.date.available2022-09-29T14:47:55Z
dc.date.created2021-03-25T17:18:34Z
dc.date.issued2020
dc.identifierhttps://repository.eia.edu.co/handle/11190/2732
dc.identifierMonsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA]. Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/2732
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3776285
dc.description.abstractABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase intention regarding glamping services in Colombia. This study was conducted using information available on TripAdvisor about BubbleSky glamping. A survey was launched to collect data about the use of online travel communities by glamping visitors in Colombia. The findings show that the use of TripAdvisor for information search in travel planning tends to positively influence customer’s customers attitudes and purchase intentions towards glamping services. This paper confirms the importance of e-WOM regarding glamping services in Colombia and contributes to a major understanding in terms of the influence of e-WOM on reservation making process.
dc.languageeng
dc.publisherUniversidad EIA
dc.publisherIngeniería Administrativa
dc.publisherEscuela de Ciencias Económicas y Administrativas
dc.publisherEnvigado (Antioquia, Colombia)
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rightsDerechos Reservados - Universidad EIA, 2020
dc.titleWhat is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?
dc.typeTrabajo de grado - Pregrado


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