La cultura organizacional y la gestión comunicativa efectiva
Fecha
2012-11-02Registro en:
instname:Universidad Santo Tomás
Autor
Mancera Reyes, July Stefany
Institución
Resumen
In the 21st century, corporations search for elements that grant them a sense identity and connection with their employees and their customers in order to create a strengthening bond based on the emitted messages and the contents transmitted through them. It is vital to maintain, curate and renew these communication channels in order to achieve a positive impact without stepping away from the corporate quintessence.