El uso de las tic como herramienta para fortalecer la gestión comercial en las pyme
Autor
Pachón, Martha Cecilia
Zamora Riaño, César Julián
Institución
Resumen
This document pretend to make a reflection
about of use of e-commerce by part of
small and medium enterprises (SMEs) located
in Bogota, Colombia, based on the collection
of secondary data (already developed in other
countries studies and Colombia), compared
to the use of E-Commerce as a business
strategy.
As result of globalization, technological
change, innovation processes, among others,
in recent years, electronic commerce has taken
a very important role as research academic
area, providing results to the organizations for
these can adapt to the globalization changes
with the intention of be sustainable and become
more competitive.
Regarding research, fifteen specialized
studies related to E-commerce documents
were analyzed, the results lead to raise the
opinion by the authors, that Colombian firms
are still autistic in the efficient management
of ICT. In Colombian case, no study explains
which type of income models arising of E-commerce
are adopting our enterprises, however,
it is to recognize a vocation to strengthen and
expand the use of this channel of trade virtual
by part of public Colombian policies.