Propuesta de estrategia competitiva para la empresa Ayudas Diagnósticas Orales Ltda
Fecha
2015Registro en:
Gómez Ogliastri, L. S. (2015). Propuesta de estrategia competitiva para la empresa ayudas diagnósticas orales Ltda. [Trabajo de Maestría]. Universidad Santo Tomás, Bucaramanga, Colombia.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Gómez Ogliastri, Luz Stella
Institución
Resumen
This study seeks to define strategies for the company competitive Diagnostic Aids Oral Ltda., Located in the city of Bucaramanga and is dedicated to providing diagnostic imaging services to support the services provided by the dental service delivery units (general and specialized) Area Metropolitana de Bucaramanga (AMB). The company was the second that ventured into the market about 8 years ago but over time the new entrants has led to the use of promotional strategies that reduce not only profitability but also participation in the lawsuit. Therefore here a SWOT analysis based on the profile Internal Capacity (PCI) and the Profile of Opportunities and Threats in the Middle (POAM) defines strategies that aim to overcome weaknesses and exploit threats towards the opportunities and threats of the medium is presented .
Defined strategies are discussed in the light of the strategic groups identified for the sector of oral diagnostic aids BFA and how they can help improve the conditions of the company in its group and to other groups.