Colombia Cake Company, empresa de productos de pastelería y panadería de productos integrales

Abstract

The Colombian bakery and pastry industry is as wide as the different needs of its consumers, that is why Colombia Cake Company as a Colombian microenterprise seeks to enter the subsector of the elaboration of integral artisan bread, as producer and distributor of integral artisan bakery in the city of Bogota. In the development of the project, practices perfected by the competition will be highlighted, such as the sale of bakery and pastry products through the Internet, with online ordering service and immediate deliveries by small Bogota companies. This type of analysis will serve to define which are those needs not satisfied by the competition and use them as a competitive strategy within the local market.