Generación de Nuevo Conocimiento: Capítulos en libro resultado de investigación.
Línea 2: Empresarismo. Capítulo 3: Creatividad en innovación en la empresa: reflexiones teóricas
Fecha
2020-07-13Registro en:
Lesmens, L. V. (y otros 8). (2018). Investigación con impacto regional: nuevas tendencias administrativas Tunja: Universidad Santo Tomás
Autor
García Pacheco, Nancy Patricia
Institución
Resumen
Creativity and business innovation are´nt only fundamen-tal to
success in a company, but are also requirements to achieve the
company’s survival. At present it is not possible to pretend to
run a company with the same tools of 20 years ago, today the
reality is unique, the lifestyle and consumer behavior is
different, novel ideas play a fundamental role in business
development, a good idea will always find adequate financing
and growth. The creative instinct is engraved in the hearts of
people; all can create only that it must be taught to find this
possibility as a primordial input to come to produce innovation. In this chapter, some theoretical reflections will be
carried out that stimulate creativity and innovation in order to
provide tools to entrepreneurs, since some research has shown
that they pay very little attention to this topic, prioritiz-ing their
work in less relevant, more economic and financial aspects,
which are preventing their adequate growth.