Alpalau accesorios
Fecha
2019-06-07Registro en:
Rodriguez Vasquez, L. M., Ripe Wong, D. A., & Rendón Machado, P. C. (2019). Alpalau accesorios
instname:Universidad Santo Tomás
Autor
Rendón Machado, Paula Camilla
Ripe Wong, Dayanna Alejandra
Rodriguez Vasquez, Laura Milena
Institución
Resumen
The present work pretends to present the theoretical - practical process of a project of
student entrepreneurship that consists in the commercialization and distribution of artisanal
accessories with cultural and symbolic sense promoted by the social network Instagram and the
website.
This entrepreneurship project, called ALPALU Accesorios S.A.S., manages three basic
products: necklaces, bracelets and earrings. For its elaboration, they comply with a planning
based on a rigorous investigation on some key aspects such as celebrations, fauna and flora,
indigenous cultures and colorimetry of each of the regions of Colombia to have a theoretical
description of each product. In the manufacture is the satellite, whose role is to create
accessories with the aforementioned.
One of the main communication channels of ALPALAU Accesorios S.A.S. is the account
on Instagram. The idea with the above is to argue that communication strategies and the concept
of communication play a fundamental role in organizations. That is why these concepts are
studied in depth to generate accurate ideas that strengthen the relationship between
entrepreneurship, business idea and communication.
Likewise, throughout the work the financing plan is exposed, in which numerical data,
fixed and variable costs of the project are evidenced and how these can yield fundamental
conclusions for the creation of the company.