Plan prospectivo estratégico generar una cultura de consumo alrededor del baloncesto al año 2026 en el club nativos del municipio de Valledupar

Abstract

The Native Basketball Club B.C. It is a municipal sports organization, which has an Administration, Control and Discipline Body, and also enjoys sports recognition granted by the Inder Valledupar Institute of Sports, Recreation and Physical Activity, created in the for the promotion, sponsorship and practice of basketball. and its modalities, recreation and physical activities, The project called "Strategic Prospective Plan of Club Nativos B.C." Its objective is to identify possible scenarios in the face of Weaknesses, Opportunities, Strengths and Threats, with actions and objectives that allow it to develop services and products for the generation of a consumer sports culture around the practice of basketball. For this, the Strategic Planning was carried out in which the internal, external analysis of the sector, the macro environment, the strategic position of the organization with the respective formulation of the strategy was developed, in addition, the Prospective Planning was developed with the respective analysis. of the structural, design and construction of the scenarios and the construction of the bet scenario.