Posicionamiento de la Marca FEDER ALL PARTS de la empresa Ballén Motors S.A.S en el sector de autopartes en Colombia

Abstract

The main objective of the following research is that the company BALLEN MOTORS SAS can achieve the position in the market of FEDER ALL PARTS as an alternative brand of spare parts for diesel engines, based on the commercial information of the company, the analysis of the sector and its competitors.