Purple Save: Aplicación contra el acoso sexual callejero
Fecha
2020-06-09Registro en:
Castillo, B. & Quevedo, A. (2020). Purple Save: Aplicación contra el acoso sexual callejero [Trabajo de grado de pregrado de Comunicación Social] Universidad Santo Tomás. Bobotá, Colombia
instname:Universidad Santo Tomás
Autor
Castillo Soto, Brenda Valentina
Quevedo Rodríguez, Ana María
Institución
Resumen
Street sexual harassment in Bogotá is a latent reality, one is not aware from what age one begins to be a victim; however, the moment these experiences begin they never stop happening and day after day it becomes more common. This naturalization of attacks, which can be verbal, psychological and physical, are a clear example of the lack of education that men and women have in the city; For this reason, the initiative to carry out a pedagogical and communication project is born, which, supported by new technologies, allows to counter this problem.
Purple Save is an application against street sexual harassment in Bogotá, through educational strategies and technological resources, it seeks to improve the experience of women on the streets. To carry out this research project, qualitative elements are linked to understand the effectiveness and impact of the project; Likewise, market components were analyzed to improve the scope of the initiative and achieve the proposed goal.