Estrategias de competitividad para el transporte terrestre de pasajeros de la empresa de transportes Lusitania S.A.
Fecha
2014Registro en:
Fuerman Albarracín, A.G. (2014). Estrategias de competitividad para el transporte terrestre de pasajeros de la empresa de transportes Lusitania S.A. [Tesis de maestría, Universidad Santo Tomás Colombia]. Repositorio Institucional
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Fuerman Albarracín, Ashidan Giuric Ricardo
Institución
Resumen
This research work discusses the Competitive Strategies for land transport of passengers of the Lusitania Transport Company SA through the development of three stages in the study. In the first stage of inter-service market ground transportation Santander performing competitive benchmarking analyzed. Secondly resources and capabilities of the Lusitania Transport Company SA were determined as routes, prices, number of fleet technology systems among the most important and final stage as the resources and capabilities of the SA Transport company Lusitania were related with market opportunities. This study was centered customer research, this study by seeking to attract, satisfy and retain customers.