Estudio de mercado para la creación de una empresa de eventos deportivos para el sector empresarial del municipio de San Gil, Santander
Fecha
2018Registro en:
Afanador Jaimes, E. J. Rincón Camacho, C. L. Fontecha Ariza, F. A. (2018). Estudio de mercado para la creación de una empresa de eventos deportivos para el sector empresarial del municipio de San Gil, Santander. [Trabajo de Especialización]. Universidad Santo Tomás, Bucaramanga, Colombia.
Autor
Afanador Jaimes, Edinson Julian
Rincón Camacho, Claudia Lizeth
Fontecha Ariza, Fabio Alexander
Institución
Resumen
This Project has as a main idea to make a marketing investigation to create a company about sports events that foments the physical activity and fills the expectations of the sangil´s companies offering high quality services trough social or private events.
For this reason, a marketing investigation has been done in sangil directed to the small, medium and big companies that exists in the town.
Starting from a necessity a problem and some objectives defined by researchers we have done a methodological, descriptive and transversal desing that establishes demographic characteristics of the population, sports preferences indentifying the bussines ´sviability trough polls, interviews direct observation.
In the investigation process about potentials coustomers the information about companies in sangil was saved and to introduce the service we créate a poll and it was applied in the companies where the importants dates are celebrated.
The results showed that créate the company is posible insomuch as a company with that characteristics doesn´t exist .
About make events on the sports ambit the polls showed that there is not a company in sangil that works particulary ofering sports serves for bussines events.
With the final purpose of having a clear idea in the improvement and the serves quality in the company to créate a Benchmarking marketing was made as a reference we have selected the companies CAJASAN AND CAFAM in wich we identified its process, products and serves to be considered in the sports events company creation. Financie this Project is viable because the company will be financed with own reosurces and directed by experts in the theme wich will offer and will advice and supervise the process to ensure the company success.