Análisis del bocachico producido en el municipio de Barrancabermeja como oportunidad hacia los mercados internacionales
Fecha
2022-02-17Registro en:
Hernández Cardiles, E. (2022). Análisis del bocachico producido en el municipio de Barrancabermeja como oportunidad hacia los mercados internacionales [Tesis de Pregrado]. Universidad Santo Tomás, Bucaramanga, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Hernández Cardiles, Emanuel
Institución
Resumen
The purpose of this research project is to carry out an analysis of the Bocachico offer that occurs in the municipality of Barrancabermeja in order to establish opportunities in potential markets for the strengthening of productive chains in the region. This through: the characterization of the potential markets of Bocachico; the analysis of the Bocachico offer in the municipality of Barrancabermeja through a Porter Diamond; and the identification of the possibilities as an export product to the selected market.
The above is developed under the parameters of qualitative-descriptive research.
Among the main results is the analysis of the characterization of different potential markets and the selection of the United States as a target market, the characterization of the industry associated with Bocachico in Barrancabermeja and the proposal of a series of strategies for its strengthening.